At least once an hour, a small business owner in the UK tweets about how they are giving up on social media marketing. Facebook’s latest algorithm change has tipped them over the edge. At least once an hour I am commenting on these tweets asking for some common sense.
Facebook regularly changes its algorithm, sometimes these changes go unnoticed and don’t cause an international melt-down. However, this latest change of direction for Facebook has been promoted as a positive for non-business users and so, of course, it seems HUGE. Who has actually seen a change in their Facebook reach? I haven’t, but even if I had I think it is a new challenge to be overcome not an excuse to throw the baby out with the bath water. I am going to continue tweaking my output to see what works and what doesn’t. It is a fact that your audience is still reachable, as long as you are prepared to pay for it. If you don’t have the budget for paid ads, organic reach is still reaching potential customers. You just need to find out what works. Keeping track of engagement with spreadsheets is really the only true way to keep an eye on your success online. Use the analytics available to track what is good and what is not.
Social media is still a powerful marketing tool and you would be a dipstick not to make the most of it. If you don’t know what you are doing in terms of social media marketing, there are businesses…..like Words Angel (wordsangel.co.uk), that offer training, and if you really don’t ‘get it’. Outsource!
Always remember, Facebook isn’t the only social media platform. See how the others work for you. Problem solved!